The Third Place Families Have Been Waiting For
Beautifully designed spaces where parents can work, connect, and unwind while their children play just steps away.
WHAT THIS ACTUALLY IS
The first space in Greater Lansing designed for parents who refuse to choose.
The Gather House is a members-only family social club. Your kids have beautifully designed play environments. You have a real lounge, real coffee, and a real space to breathe while they're just steps away.
Say goodbye to chaotic play places. This is a club for the whole family to enjoy.
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A calm, design-forward lounge to work, meet, or simply exist without guilt. Coffee, conversation, and space that restores you.
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Thoughtfully designed play environments for independence, creativity, and safe exploration that is separated by age.
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Events, workshops, and shared experiences. Membership that actually means something and turns familiar faces into real relationships.
Market Research · Greater Lansing
Lansing families are ready for this.
We surveyed local parents before building anything. Here's what they told us.
90%
of surveyed families said this concept strongly fits their needs
80%
are frustrated by overcrowded, low-quality play spaces
65%
say Lansing lacks quality family spaces altogether
$250
willingness to pay up to $250/month from local families surveyed
Based on Gather House market survey of Greater Lansing families
EARLY INTEREST
11 families asked about founding membership before a location exists.
From just a 40-person sample. That's more than 1 in 4 people surveyed raising their hand before we've opened a single door.
The Math That Makes Sense
$750 to secure your spot. $125/month for life.
How your $750 compares
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$120+
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$100-$150
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$150-$200
The Gather House founding membership $125/mo
Every detail is designed so that your needs and your children’s needs can finally exist in the same place without compromise.
Join The Founding Community
Before we open our doors, we're inviting a small group of families to be part of what we're building from the very beginning. There are two ways in.
Founding Member
$750.00
(We're committed to opening by 2027. If we don't, your $750 comes back to you in full.)
Be one of the first families to join The Gather House and help shape the space from the ground up.
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One full year of Standard membership which includes: (a $1,800 value)
Access & Space
Unlimited access to The Gather House during all member hours
Access to all three age-separated play environments
Use of the parent lounge with Wi-Fi and comfortable seating
Priority reservations for The Gathering Room (private event space)
Food & Beverage
Complimentary drip coffee or tea on every visit
10% off all café purchases (lattes, wine, food)
Guests & Community
2 guest passes per month (additional available for purchase)
Priority day-pass booking for guests
Access to the members-only community (app or online group) for playdates, recommendations, and connection
Programming & Events
Complimentary access to weekly member programming (Storytimes, workshops, enrichment classes, book clubs, any many more!)
First access to register. For special events and workshops outside of normal programming
Invitations to members-only evening experiences (wine nights, panels, parent socials)
Perks
10% off birthday party and private event bookings
Early access to holiday camps and special programming
Locked-in rate for life. How It Works:
Today: Pay $750 to secure your spot
Months 1-6: You're covered. No additional payments.
Month 7 and beyond: Pay $125/month. Locked in for life
Standard members will pay $150/month. As a Founding Member, you'll always pay $125.
Name on the Founding Members wall
Permanent recognition as one of the families who made The Gather House possible
Exclusive founding member events
Invitations to members-only gatherings, including a private preview before we open to the public
Input on design decisions
Vote on finishes, amenities, and details that will shape the space.
This is your club; we want it to reflect you!
Exclusive behind the scenes access
Email updates documenting every step of the way!
Founding Member exclusive mug and welcome gift at opening.
First access to Premium Membership upgrades at reduced rates.
The knowledge that you helped build something that didn't exist before
Only 100 Founding Member spots are available. Once they're filled, this opportunity closes.
MOST POPULARFounding Supporter
Not quite ready to go all in? That's okay. A Founding Supporter commitment gets you inside the story. You'll receive behind-the-scenes updates as we design and build, an invitation to a private preview before we open to the public, and a $50 credit toward your first month's membership when we do.
It's a way to be part of something you believe in and when the time comes to join, you won’t be starting from scratch.
Be A Part of What Families Have Been Waiting For
We are opening intentionally and growing carefully. Our founding members will shape the culture of this space from the very beginning. If you’ve been waiting for something like this to exist, you’re exactly who we’re building it for.
Meet The Founder
Hi, my name is Ashley Keimach and I've spent my entire career working in corporate America, building things that didn't exist yet. This time, I'm excited to build something for my community.
I’ve spent over a decade in SaaS sales, business development, and go-to-market strategy doing the kind of work that forces you to learn how to walk into a room, read it fast, and build something out of nothing. I've closed deals, launched products, raised money, and brought people together around ideas that didn't exist yet. So, when I became a mother and realized there was nothing out there built for families like mine, I couldn't unsee it.
There was nowhere that felt like it was built for us. Every play space was chaos. Every café required a babysitter. Every weekend felt like a compromise between what my kids needed and what I needed just to feel human.
So, I stopped waiting for someone else to build it.
I'm currently pursuing my Executive MBA at Michigan State University's Broad College of Business because I recognized that I needed the tools to turn this idea into something real. I live in East Lansing with my family, and I'm building The Gather House for families like mine.
Where your needs and your children's needs finally coexist.
My approach is simple: design with intention, build for beauty, and remember that parents are people too.
Every decision I make comes back to a few core beliefs:
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If you're going to spend your weekend somewhere, it should feel good to be there. Real coffee. A glass of wine. A lounge that makes you want to linger.
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Spaces designed for how they actually develop, with room to explore, create, and play in ways that spark curiosity and the desire to stay.
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Shared space, shared experiences, and a membership that actually means something.
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The quality you feel the moment you walk in. Design choices that make you exhale. Care you can see in every corner.
Where parenthood feels less like surviving and more like gathering
The Gather House is designed around your life, your pace, and your needs as a parent
Frequently Asked Questions
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The Gather House is a members-only family social club coming to the Greater Lansing area. Think: a beautifully designed space with age-separated play environments for kids, a full-service café, a comfortable parent lounge, and curated programming and events for the whole family. It's a place where your children's needs and yours finally coexist. A place where kids want to stay, and you want to linger.
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Parents who are tired of choosing between chaos and staying home. Families who care about design, environment, and community. Moms and dads who want a space that feels like it was built for them too, not just their kids. If you've ever sat in a sticky play place wondering "is this really it?", this is for you.
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We're targeting mid 2027. As a Founding Member, you'll be the first to know our progress and will receive an invitation to a private preview before we open to the public.
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Your $750 covers your first six months of membership. After that, your rate locks in at $125/month for life. Standard members will pay $150/month. You'll also receive exclusive Founding Member perks including a welcome gift, your name on our Founders Wall, access to our private Founders Preview Night, and first access to Premium Membership upgrades at a reduced rate.
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That's okay. Our Founding Supporter tier is $150 and gets you inside the story, behind-the-scenes updates, an invitation to our private preview, and a $50 credit toward your first month's membership when we open. It's a way to be part of something you believe in without going all in just yet.
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We're committed to opening by 2027. If we don't, you'll receive a full refund no questions asked, 100% guaranteed.
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Limited. Once they're gone, they're gone. This pricing will never be oKered again.
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Because quality has a cost, and you'll feel the diKerence the moment you walk in. Beautiful design, real furniture, a café with small bites and delicious drinks, thoughtful programming, and capacity limits so it never feels like a zoo. None of that is cheap, and we're not cutting corners to pretend it is.
But here's the other way to think about it: a single visit to a play place with two kids, lunch, and coKee can easily run you $50-$60. Do that twice a month and you're already at $120 for spaces that leave you more exhausted than when you arrived. At The Gather House, your membership gets you unlimited access to a space designed to fill you up, not drain you. The math works. The experience is incomparable.
Questions? Ideas? Just want to say hi?
I'm building this for families like yours, which means your input matters.
Whether you have a question about membership, want to learn more before committing, or just want to tell me why this resonates with you, I'm here. Drop me a note and I'll get back to you personally.